LO woman opens marketing, promotion agency

By Barb Randall

The Lake Oswego Review, Mar 29, 2007, Updated Oct 30, 2009 (7 Reader comments)

Lake Oswego native Margaux Rathbun

Submitted photo / Lake Oswego Review

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How do you motivate people to visit your business? How can you secure customer loyalty or gain new customers? What media is best for advertising?

Questions like these run through every business owner’s mind as they ponder how to market their company – along with the thousands of other details involved in running a business. Whether or not the methods are effective, many companies rely on the same promotions year after year – simply because the business owner lacks a fresh approach to interest consumers.

Lake Oswego resident Margaux Rathbun offers solutions to these marketing dilemmas.

Equipped with unflappable determination and charming originality, Rathbun has founded Margaux Inc., a boutique marketing and promotions agency. Rathbun has made it her mission to create the right mix of cost-efficient advertising to generate interest and increase sales volume for her clients. She brings a fresh approach to the age-old issues of marketing and promoting a business.

Rathbun provides advertising, marketing and event planning services to local businesses, primarily in the health, beauty and fashion industries.

She admits to always being ambitious.

“I had my first business when I was 8 years old,” she said. “I set up a stand outside my home in Mountain Park and sold popcorn and told fortunes.”

Her talent for finding a unique angle in the “value added” category comes naturally.

Rathbun, a 2000 graduate of Lake Oswego High School, was a member of DECA, a club that gives students experience running a business. At 18, she and two classmates developed JAM Jewelry, a business that sold handmade jewelry. The students were so successful in creating/marketing their products that Nordstrom sold the line to its stores.

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